The Idea
Fashion as a cycle, not an endpoint
Fashion doesn't happen in the finished piece. It happens before — and after. In a space between sketch, cut, fabric, print, and the next idea already replacing the last. Design Cycles makes that loop visible. Two dresses hang freely in space, projected onto mesh fabric, moving through their own becoming in real time.
In the Mind of a Print shows a summer dress whose surface never settles. Flowers turn into patterns, patterns into fields of color, colors into new flowers. The cut stays. The image transforms.
In Between Shapes shows a yellow dress searching for its form. Cuts shift, volume grows and contracts, one silhouette dissolves into the next — without break, without seam.
Material & Method
The oldest illusion meets the newest design process
The principle of projection is old: light meets fabric, an image becomes space. The source material is new — fully AI-generated sequences that escape the logic of conventional fashion film. No model. No set. No camera. Two dresses that were never sewn, hanging in Munich nonetheless.
The real challenge wasn't the idea — it was making it work. For an art project of this kind, no training material exists. There is no dataset for "a dress shifting its cut" or "a print morphing into another print without leaving the body." What appears as a short sequence is the result of weeks of prompt engineering, iterative model steering, and systematic development — turning unpredictable outputs into reliable, repeatable images.
That is the thesis of the work: generative AI isn't a tool that delivers finished pictures. It's a tool that makes the transition between pictures visible — the very thing happening inside a designer's mind before the first piece is cut. Provided you can bring it to do so.
